A community‑interest company dedicated to making sport more accessible by reselling quality football, rugby and Astro boots at a fraction of retail prices.
It exists to remove one of the biggest barriers families face: the rising cost of sports footwear as children grow quickly or try new activities.
Holly Miles founded Kids Kicks with the ambition of creating a social enterprise dedicated to making sport affordable, sustainable, and inclusive. Driven by a belief that no child should be priced out of play, Holly created Kids Kicks to recycle and revamp pre-loved football, rugby, and astro boots-giving them a second life while reducing waste and easing financial pressure on families.
Holly champions the power of sport to build confidence, connection, and opportunity. She is particularly committed to advancing women and girls in sport, using her platform to challenge barriers, highlight role models, and promote equal access to resources and participation.